Cardiac Crooners

Our "Pioneering Health" campaign for Centura Health, which featured a black-and-white pioneer spokesman, was a big success. So we wanted to continue that pioneering spirit with a social execution that spread awareness of Heart Health Month. 
And so, the Cardiac Crooners were born! We hired a group of a capella singers, dressed them up as pioneers, and had them sing a medley of tunes (with heart-healthy lyrics) to unsuspecting people in Denver.

CDs: Jen Hohn, Matt Ingwalson
AD: Kelly Fitzgerald

AD AGE HEALTHCARE MARKETING AWARDS - SOCIAL MEDIA CAMPAIGN OF THE YEAR