Simple as that.
Vermont Blue Advantage
How do you launch a new Medicare Advantage plan during the abrasive election messaging of fall 2020? With a campaign of calm. Our “Simple as that.” creative gently and effectively broke through the noise with serene Vermont landscapes, soothing soundscapes, and supers instead of VO. We cast real Vermont residents, shot along Lake Champlain, and used real Vermont birds sfx. And now, Vermont Blue Advantage is the fastest-growing plan in the state.
CD: Melissa Tresidder
Director: Eric Schleicher
Healthcare Ad Awards - Gold
Social media videos
We think Medicare should be as simple of a child’s love of bubbles. So, we made these new, simple Medicare plans.
You know that simple, peaceful feeling of watching the sun set on a lake? Yeah, that’s how our new Medicare plans feel.
Radio as simple as life in Vermont.
