Power Over Pain

Altius

Thousands of lower leg amputees still experience isolating, debilitating pain every day. But with the new, implanted Altius device, these people can now literally turn down their pain with the push of a button.

We launched Altius with a Power Over Pain campaign that served as a rally cry for these long-suffering amputees. We created an anthem video featuring real amputees, tear-jerking testimonials, and the coolest animated explainer video you’ve ever seen. (In the medical ad world, anyway.) Plus, we redesigned their website and made digital banners and a sick new brochure.

Sound: Echo Boys, CD: Chris Preston, AD: Kari Grundman