Just As Real

Minnesota Alliance on Problem Gambling

Gambling addiction is just as real as an addiction to alcohol or drugs. In this PSA for Minnesota Alliance on Problem Gambling(formerly called Northstar Alliance), we brought that fact to life with a powerful metaphor and an excellent Chicago actor.

  • Muse Awards by Clio - Gold Winner

  • Best of MN The Show - Public Service

  • Radio Mercury Award Winner

  • Silver ADDY

Featured on:
Ad Age, Muse by Clio, Adweek, FOX9, MPLS Egotist

Production Company: Plural, DP: Stephen Holm, Edit: Good Dutch, Color: Oscar Oboza, Sound: Echo Boys, Music: Marmoset, CD: Chris Preston, AD: Brett Essman, Director: Rachel Knoll, Editor: Michel Irei

Radio

Social Campaign for Problem Gambling Awareness Month

March became Problem Gambling Awareness Month in response to the popularity of betting during NCAA March Madness. So, we took the very recognizable visual of bracket lines to make a dramatic statement about what problem gamblers and their loved ones may lose if they don’t get help.

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YMCA