Break Your Bias
Influenced by a year of ongoing racial tensions in the Twin Cities and the country at large, Minneapolis ad agency Preston Spire teamed up with the YMCA of the North’s Equity Innovation Center to create Break Your Bias — a campaign to get people of all walks of life to start conversations and begin seeing past stereotypes. We built a web experience featuring our interviews with Minnesotans, an interactive quiz, and multimedia resources, all designed to help people begin breaking their biases. We also created thought-provoking posters, billboards, banners and social content to drive more people to the site. Go to breakyourbias.com to see it yourself.
CD: Peter Tressel
Designer: Fernando Palomino
Website: Pixelsmith
Webby Awards Finalist - Best Corporate Social Responsibility Website
Graphis Awards - Silver in Poster Design
AdFeD MN The Show - Gold in Public Service Website
Silver Regional Addy Award
IAC Award - Best Nonprofit Website
Interviews with real Minnesotans
Meet Lisa - A refugee, entrepreneur and single mom of two teenagers navigating the intersection of Hmong and American cultures — with a quick wit and an arm full of tattoos.
Meet Dave - A local business owner and the son of African immigrants who has cultivated his own hip-hop-inspired entrepreneurial spirit since grade school.
